1 year ago

Real Estate Marketing Tips

People who are interested in acquiring or selling property, can contact either a buyer's agent or a seller's agent respectively. Real estate agents work for brokers, and earn a commission on purchases and sales. Generally, a seller's agent earns more than a buyer's agent, since the latter is paid http://finance.yahoo.com/real-estate/ a percentage of the purchase price or listed price as commission, while the former earns a percentage of the sales price as commission. A good buyer's agent needs to bring down the purchase price of the property, while a good seller's agent ensures that the property is sold to the highest bidder. Hence, the difference in remuneration. Regardless of whether one is a broker or a real estate agent, one needs to market the investment property in a manner that is appealing to the buyer. The following tips may be useful to Realtors and brokers desirous of clinching a good deal.

Effective Communication

The importance of good communication skills cannot be underestimated since the agent or the broker needs to convey his/her beliefs, ideas, and thoughts to the customer (buyer or seller) and assess the needs of the prospective buyer or seller and arrive at a mutually acceptable solution. An agent or a broker who has a number of property listings will be unable to clinch a buyer unless he/she is able to present the property in a manner that appeals to the aesthetic sense of the customer. The unique selling proposition (USP) of the house should be clearly communicated. Again, a seller's agent needs to be able to convince the customer about the prudence of entrusting the task of selling the property to him/her. This brings us to the mode of communication.


Nowadays, e-business is the preferred mode of conducting transactions. It comprises setting up a website, helping the potential clients navigate through the website, and showcasing the available products in a manner that would encourage prospective customers to transact with the real estate agent/broker. Virtual tours are an excellent way of providing buyers a glimpse of the home. The buyer can have the satisfaction of touring the entire house or property that he/she is interested in with the aid of slide shows and accompanying audio description. People who are looking to sell their property need to have confidence in the professional who professes to sell the property for a profit. The seller's agent needs to ensure that the website describes, in detail, the professional services that can be expected from the seller's agent. The professional needs to distinguish himself/herself from competitors, and communicate with clarity and precision the extent of services official website that can be expected by the customer. Moreover, the website should not lack visibility. Again, video clips of the homes that have been sold by the agent/broker, may help drive home the point. The agent/broker may also upload a small video clip of himself/herself to make the presentation seem less impersonal.


Permission based email marketing is a highly effective promotion strategy since the product information, or in this case, information about real estate, is supplied to people who are looking to buy or sell real estate. Contrary to popular belief, email marketing generates the maximum return on investment as compared to the other modes of direct marketing. The Direct Marketing Association has predicted that the return on investment in case of email marketing for the year 2009 is expected to be $43.52 per dollar spent. Sometimes, local Multiple Listing Services (MLS) may be the best bet as far as promotion is concerned.

The above list is not comprehensive. Ultimately, agents need to find a system that works for them. Designing a good website, permission based email marketing, and using MLS may attract potential clients. However, the ability to complete the transaction is contingent to the agent's prowess as a good salesperson.

1 year ago

Level 2 Passive Real Estate Investing


This article is for the investor who wants to move into real estate, but they want a higher level of involvement than just buying shares in a REIT, Real Estate Investment Trust. You still do not want to buy and sell properties or work with contractors, but you would like to get a nice return on investment in a real estate investment environment. You also want short term turnover of your money to limit market risk.

Let's say that you're currently invested in stocks or bonds and your pre-tax return in in the low s

1 year ago

The latest in bulk buying? Houses | Reuters

When Vena Jones-Cox entered the foyer of the once-grand Colonial-style home in downtown Columbus, Ohio, she stepped onto a wood floor that was so moldy and mushy that it actually wiggled. As Cox proceeded down the basement stairs, they disappeared from underneath her.

"I found myself lying on the floor," says Jones-Cox, 45. "Staring at a dead rat, by the way."

The house tour from hell didn't stop her from making an offer on the place. While she was at it, she bid on some other houses, too. Forty nine houses, actually.

She's paying $3,000 for each, a bit more http://www.trulia.com/ than

1 year ago

Jobs with business degree/real estate license?

Best Answer: awesome! Real Estate is one https://en.wikipedia.org/wiki/Real_Estate_%28band%29 of the most fulfilling jobs with a business degree. You can work with a Real Estate Investment http://cocopalms-condo.info Firm, or a Real Estate Syndication firm (private equity), or even start your own business, you could start your own firm. I have a degree in finance and a degree in economics and started out in an investment bank and absolutely hated it, sat in a cubicle and made excel spreadsheets all day, it felt like office space. I ended up getting an offer at a Real Estate Private Equity firm and have not looked back, I get to leave the office all the time to check out investments, because it's impossible to find out the whole story of a real estate investment without going http://www.uslegalforms.com/realestate/ out and looking at it. The people I deal with are way more laid back and in almost every way more business savvy than the people I worked with in the investment bank, who were more like drones pulling the lever on the widget machine. The duties include excel spreadsheets, kicking the sides of buildings, talking with the uber rich on a face to face basis, kicking *** and taking names, and generally working circles around any banker on the BA 2 financial calculator. So go be a deal maker instead of a drone.


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1 year ago

This Week’s Design Sales and Events | Chicago magazine

If youre looking into remodeling, make sure to stop by the Ideal Home Show (600 E. Grand Ave., idealhomeshowchicago.com) this weekend for a peek into new trends, never-before-seen products, stylish kitchen layouts, and design inspirations from local experts. Adult tickets are $7 online and $10 at the door.

Refresh your bedding and stock up on bathroom essentials during Unisons (1911 W. Division St., unisonhome.com) White Sale, which goes through April 1. From adorable crib sheets to chic duvet covers, see whats on sale online or at the shops brick-and-mortar location in Wicker Park.

Known throughout the Chicagoland area for its sleek interior design, Fredman Design Group recently opened a new retail store, 350West (1131 W. Armitage Ave., 350west.com). The group has carefully curated a collection of furniture, dcor, artwork, and gifts to update your space. Right now, its offering 40 percent off all Graf & Lantz as well as 20 percent off frames and Valentines Day merchandise.

Nadeau (4433 N. Ravenswood Ave., furniturewithasoul.com) just received a shipment of over 200 new furniture and http://www.poshtots.com/Bedding/Baby-Bedding/All-Baby-Bedding/15/1228/2355/productlist.aspx home dcor items from India. Solid acacia wood pieces include new dining tables, chairs, TV stands, and dressers. Stop by before the weekend rush to find furniture with character.

Refresh your home for the New Year with beautiful fabrics, unique dcor, and statement pieces from the 2016 collection at special info Room & Board (55 E. Ohio St., roomandboard.com), which is now available in-store and online.

Exhibit (1148 Wilmette Ave., shopexhibit.com) is having a storewide sale from February 2 until the 20th, offering 30 to 50 percent off select home furnishings, dcor, and apparel. At the shops First Thursdays event on February 4, you can browse on-sale wares while sipping on some bubbly.

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1 year ago

Williams-Sonoma product recall and other baby product recalls

Dinah is a stay-at-home mom to an almost two-yea-old little girl. She is a Colorado native and has lived for five years in Colorado Springs. She enjoys writing, cooking and finding free or low cost family actives in Colorado Springs. She was on the board to Radiant Church's MOPS group as Activity Leader. She has gone to school for English and professional writing at University of Colorado at Colorado Springs, and was a weekly contributor to the schools newspaper. She http://www.landofnod.com/baby-bedding/kids-bedding-and-baby-bedding/ hopes to some day expand linked here her family and looks forward to homeschooling her children. Contact Dinah via email.

1 year ago

Is the party over for real estate investing?

No, we're not talking about regular people's homes. The biggest gains have come from so-called real estate investment trusts -- REITs for short.

REITs are companies that own a lot of different properties. Some REITs specialize in just one type of real estate (think apartments in California) while others own a bunch of different kinds of property such as hospitals, office buildings and malls. They make their money much like any landlord does -- by collecting rent.

Related: The best performing investment under Obama is...

Investors have gobbled up REITs since 2009 for three reasons:

1) REITs trade like stocks. REITs give you real estate exposure a lot easier th